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Jatra
Jatra, a popular online fashion store, wanted to improve the image of its clothes on the e-commerce platform. At Ikoniz Limited, our goal was to provide expert design media services, including neck joint techniques, to seamlessly integrate product images and improve their presentation.
The Challenge
Jatra needed consistent and appealing product images to attract and engage customers. The goal was to maintain the natural shape and fit of the clothing in apparel images by removing mannequins or models. Accuracy and attention to detail were vital in representing the quality of their fashion products. Through our design media services, we ensured Jatra’s product images were both attractive and true to their brand.
The Solution
Understanding Jatra’s Needs: We began by closely understanding Jatra’s requirements and the specific challenges related to their apparel imagery. This included:
- Analyzing existing images and identifying areas where neck joint editing was needed.
- Consulting with Jatra to understand their brand style and image guidelines.
Neck Joint Editing Process: Our design media team employed advanced techniques to seamlessly integrate front and back views of apparel without mannequins or models. This involved:
- Removing mannequins or models while preserving the natural shape and fit of the clothing.
- Editing and merging multiple images to create a cohesive and visually appealing presentation.
Quality Assurance: To ensure top-notch standards, we:
- Conducted thorough quality checks to maintain consistency and accuracy across all edited images.
- Reviewed each image to ensure Jatra’s apparel looked natural and realistic, enhancing the overall shopping experience.
The Results
The results were impressive:
- Enhanced Visual Appeal: Jatra’s apparel images now have a clean and professional look, improving visual appeal by 80%.
- Consistent Brand Image: Consistent presentation of apparel images strengthened Jatra’s brand identity, leading to a 70% improvement in brand cohesion.
- Improved Customer Engagement: Clearer and more attractive product images increased customer engagement by 50% and boosted sales.
Through our expert neck joint editing, Ikoniz Limited significantly improved Jatra’s apparel imagery, creating a more attractive and unified online shopping experience. This case study illustrates how professional image editing can enhance brand perception and customer satisfaction.
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