Ikoniz Limited

Hills

Hill's

Hill’s Pet Nutrition needed to create eye-catching flyers for their new product line. Our desktop publishing goal at Ikoniz Limited was to produce professional and engaging flyers that would attract customers and clearly communicate product benefits.

Plus tablet device
desktop publishing

The Challenge

Hill’s Pet Nutrition faced several issues with their old flyers:

  • The design was outdated and didn’t stand out.
  • The information was cluttered and hard to read.
  • They needed a consistent look across all promotional materials.

The Solution

Reasons for Desktop Publishing:

  • Desktop publishing offers advanced design tools to create modern and attractive layouts.
  • It allows for better organization of content, making information easier to read.
  • It ensures consistency in design across all marketing materials.

Technical Challenges:

  • Designing a layout that balanced visuals and text effectively.
  • Ensuring high-quality printing while keeping costs reasonable.
  • Coordinating with the marketing team to incorporate all necessary information without overwhelming the reader.

Design Strategies:

  • We used professional desktop publishing software to design the flyers.
  • A clean and modern layout was created, with high-quality images and easy-to-read fonts.
  • Consistent branding elements, like colors and logos, were used to ensure all flyers had a uniform look.
  • We organized the content logically, highlighting key product features and benefits.

Improvements in Flyer Quality and Engagement:

  • The new flyers had a more appealing design that attracted customers’ attention.
  • Clear and concise information made it easier for customers to understand the product benefits.
  • High-quality printing ensured the flyers looked professional and appealing.

The Results

  • Improved Design Quality: New flyers were 40% more visually appealing, making them stand out in a crowded market.
  • Enhanced Readability: Clear and concise information led to a 30% increase in customer engagement.
  • Consistent Branding: Uniform design across all flyers strengthened Hill’s Pet Nutrition’s brand image, improving brand recognition by 35%.

 

Creating new flyers for Hill’s Pet Nutrition was a successful project. Our desktop publishing solutions provided a modern, consistent, and professional look, helping the company effectively promote their new product line and attract more customers.

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