Approximately 3.9 billion people worldwide use email every day for contact, and no other tool comes close to having this number of daily active users. Are you leveraging the potential of email marketing in your business strategy?
Don’t miss out on the chance to connect your company with the right customers at the right time and increase your sales. Enlist Ikoniz Limited Digital Marketing Agency’s goal-driven email marketing services and let us set up an email campaign that fits your business goals exactly.
Let Ikoniz Limited Manage Your Email Marketing Optimization
Failure to understand what email marketing is and how to best email campaigns for B2B and B2C deals can result in uncoordinated promotion strategies, low customer volume, and significant business decline.
Don’t let this be the case for your brand. Capitalize on conversion-focused email marketing services from the best digital marketing companies and get smart with your digital marketing spending and online promotions.
Ikoniz Digital Marketing Agency offers a diverse range of services intended to fit your business needs, financial powers, and ideal market segments. Schedule a consultation with our firm, and let’s talk about the value of services in achieving your goals.
The Importance of Email Marketing
Many marketers wonder why email marketing is important when social media platforms are so widely available and social media viewers have grown greatly over time. But here’s the thing: People still go to their emails to find great deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media sites for ad campaign information.
That is just the tip of the iceberg. With the plethora of possibilities available, you are closer to getting more conversions for your business.
Not yet sure why email marketing is essential for business growth? Here are more reasons why engaging in an email campaign is essential:
Build Customer Loyalty
Strong client relationships require regular brand interactions, and normal web email marketing contacts with the customer make it possible for any company to create brand trust while driving sales. The cost of connecting with and marketing to a current client using the best email campaigns is six to 12 times less expensive than other marketing platforms, such as paid advertising or social media marketing.
Expand Your Business Reach
Email efforts are proven to have better reach and potential for interaction than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day, and about 92 percent of internet users have a minimum of one email account. Experienced email marketing experts can help you reach your target groups on any device while remaining non-invasive and compliant with the CAN-SPAM Act.
Connect With Different Audiences
Hyper-personalized contact is one of the many perks of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on sending a broad message to a large audience, marketing emails allow you to offer unique deals and codes, personalized messages, and data-driven campaigns based on factors such as birthdays, regions, and customer lifetime value (CLV).
Time and Effort
Targeted email marketing allow you to connect and engage with your ideal market groups (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign improvement, the best email marketing companies can help you.
Drive Strong Results
Online email marketing offers various ways to try and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to study almost every component of your email campaign, from the subject line and time sent to the text within the email campaign itself.
Track Your Analytics
Data and analytics given by email marketing tools give useful insight into the success of your focused marketing efforts and launched campaigns. Depending on your marketing goals, a professional can understand the numbers and translate them to useful uses to better reach your customers.
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