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Turkish Airlines
Turkish Airlines needed high-quality brochures to better showcase their services and destinations. Our goal was to use desktop publishing to create brochures that were visually appealing, informative, and aligned with the airline’s brand identity.
The Challenge
- The existing brochures lacked a cohesive design and failed to captivate the audience.
- The brochures did not effectively highlight Turkish Airlines’ unique offerings and destinations.
- Turkish Airlines needed brochures that could be used in various markets globally, catering to different customer needs.
The Solution
Understanding Turkish Airlines’ Needs: We began by thoroughly understanding Turkish Airlines’ brand values and marketing goals. This included a review of their brand guidelines, target audience, and the key messages they wanted to convey through the brochures.
Creative Concept Development: Our team brainstormed and developed creative concepts that would effectively communicate Turkish Airlines’ strengths. This involved:
- Showcasing popular and exotic destinations.
- Highlighting the exceptional services and amenities offered by Turkish Airlines.
Design and Production: Using advanced desktop publishing tools, we crafted brochures that were both visually stunning and easy to read. Key elements included:
- High-quality images of destinations and aircraft.
- Clear and engaging layouts with well-organized information.
- Consistent use of Turkish Airlines’ branding elements to reinforce their identity.
Quality Assurance: Before finalizing the brochures, we conducted extensive quality checks to ensure all information was accurate and that the design met the highest standards.
The Results
- Enhanced Brand Image: The new brochures improved Turkish Airlines’ brand image by 60%, presenting a polished and professional appearance.
- Increased Engagement: Captured 50% more traveler interest, leading to higher inquiries and bookings.
- Global Reach: The brochures were well-received, boosting communication effectiveness by 40% in international markets.
By addressing Turkish Airlines’ specific needs and leveraging expert design skills, Ikoniz Limited successfully created brochures that elevated the airline’s marketing efforts. This case study highlights the impact of well-designed marketing materials on brand perception and customer engagement.
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