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Rokomari
Rokomari, a mid-sized online store selling home goods, struggled to increase its revenue and customer base. Despite offering quality products, the store wasn’t getting enough website visitors. The game-changer was using Google Ads to improve their online presence and sales.
The Challenge
Rokomari faced:
- Low website traffic
- High competition
- Inefficient marketing spend
Their website had few visitors, leading to stagnant sales. Competing with established brands was tough, and past marketing efforts didn’t deliver the expected return on investment (ROI). Rokomari needed a solid plan to become more visible, attract potential customers, and turn them into buyers.
The Solution
Rokomari teamed up with Ikoniz Limited to create a Google Ads strategy, including:
- Keyword Research and Selection: Found high-performing keywords. Used a mix of short-tail and long-tail keywords to reach a broad audience.
- Ad Copy and Creative: Wrote engaging ad copy highlighting Rokomari’s unique products. Used high-quality images and catchy headlines.
- Targeting and Segmentation: Targeted specific demographics, interests, and behaviors. Focused on regions with high sales potential.
- Bid Management: Used automated bidding strategies for optimal ROI. Regularly adjusted bids based on performance data.
- Landing Page Optimization: Made landing pages user-friendly and mobile-friendly with clear calls-to-action (CTAs).
- Remarketing Campaigns: Re-engaged past website visitors with personalized ads featuring products they had viewed.
The Results
In just six months, Rokomari achieved remarkable improvements:
- Increased Website Traffic: Visitor numbers grew by 250%.
- Higher Conversion Rates: Conversion rates improved by 150%, with more visitors making purchases.
- Boost in Revenue: Revenue surged by 300%, surpassing initial goals.
- Improved ROI: Ad spend efficiency led to a 200% increase in ROI.
- Enhanced Brand Awareness: Strategic targeting and engaging ads significantly boosted brand visibility and recognition.
Rokomari’s success with Google Ads highlights the effectiveness of a well-planned digital marketing strategy. By leveraging Google Ads, Rokomari overcame its challenges, attracted more visitors, and achieved substantial revenue growth. This case study underscores the importance of keyword research, ad optimization, and targeted marketing in e-commerce success. Rokomari continues to refine its Google Ads strategies and focus on delivering excellent products and customer service, setting an example for other online retailers.
See More of Google Ads Case Studies
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