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Best Buy
Best Buy, a major online retailer, faced challenges with slow site performance and poor user experience, which impacted their search rankings and sales. To address these issues, Best Buy implemented comprehensive SEO services, focusing on technical SEO to make their site faster and more user-friendly.
The Challenge
Best Buy’s site had slow speeds, didn’t work well on mobile devices, and had issues with search engines properly indexing and crawling the site. These problems led to high bounce rates and low sales, making it hard to make the most of their wide product range. They needed a technical SEO overhaul to fix these issues.
The Solution
Best Buy worked with Ikoniz to improve their technical SEO, focusing on three main areas: mobile optimization, structured data implementation, and site speed improvements.
Mobile Optimization:
- Audited the mobile site to find and fix performance issues.
- Used responsive design to ensure a smooth and easy-to-use mobile experience.
- Optimized images, scripts, and other resources to make the mobile site load faster.
Structured Data Implementation:
- Added structured data markup (Schema.org) to help search engines understand the content better.
- Included rich snippets for products, reviews, and pricing to make search results more attractive.
- Tested all structured data for accuracy using Google’s Structured Data Testing Tool.
Site Speed Improvements:
- Analyzed site speed using tools like Google PageSpeed Insights and GTmetrix.
- Made server-side optimizations, including browser caching, compression, and using a content delivery network (CDN).
- Minified CSS, JavaScript, and HTML code to make the site load faster.
The Results
The technical SEO improvements led to significant benefits for Best Buy:
- Reduced Bounce Rates: Faster mobile experiences and overall site speed reduced bounce rates by 25%, meaning more users stayed on the site.
- Better Search Engine Indexing: The structured data and speed improvements led to a 30% increase in efficient search engine indexing and crawling, improving search rankings.
- Higher Conversion Rates: Improved site performance increased conversion rates by 20%, leading to more sales.
- Faster Page Load Times: Site speed improvements cut average page load times by 40%, making the site more enjoyable for users.
Best Buy’s technical SEO services addressed key performance issues, making their site faster and more user-friendly, which helped attract and retain more visitors. They continue to monitor and refine their SEO services to ensure ongoing improvements and maintain their competitive edge in the digital market.
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